Creating a Public Relations Strategy for Your Book and Your Author Business
By Kristen White Creating an effective public relations strategy takes time and thought. There is an expanded media landscape to approach, so setting up a solid plan will...
Why Do Authors Need a “HOOK” to Pitch Their Book to the Media? BTW, What Exactly is a “Hook”?
By Kristen White If you are considering engaging the media about your new book, you have to have considered how you can create buzz or get notice. You’ve seen other authors...
Five Strategies to Get Your Book Noticed in 2018
By Kristen White Most authors want to get their book noticed. You certainly didn’t take the time and effort to put “pen to paper” only to hide it away! We all know...
What to Do When More than One Author Has Written a Book on Your Topic
By Kristen White It would be a dream if you were the only one in the world who had a book to promote, a story idea to pitch or a product that is completely unique. The reality...
How to do a SWOT Analysis for Your Entrepreneurial Author Business
By Kristen Whit3 Apply this important step from the business world to your author business. This will show you clearly what are the next steps for you to take to build your...