Turn Your Book Into A SIX-FIGURE Business Card
(Even If Your Book Isn't Written Yet!)

Learn The Proven, Step-By-Step System To Turn Your Book
(Or Book Idea) Into A Full-Scale, PROFIT-PRODUCING Business!



Ann McIndoo

Kristen White

Join Us at the 'Business Beyond Your Book™' Live Event!

With Bestselling Authors And Media Experts
– Ann McIndoo & Kristen White

June 26 - 28, 2014 | Orange County, CA

There's A Real, Profitable Business
Hiding Inside Your Book!

Whether you’re self-publishing, got a great book deal, or haven’t even started writing yet, chances are you haven’t given a whole lot of thought to what it will take to market your book and build a sustainable and profitable career as an author.

Here's The Cold, Hard Truth ...

There is a big difference between publishing a book and
having a lucrative career as a professional author.

Why? Because EVERYONE is writing books these days. There’s a lot of competition, and it takes more than a great concept to get your books bought and read by millions of people.

Does this mean you shouldn't bother?

Absolutely not! The stakes are high, but the rewards can be even greater.

Here’s the catch: you can’t JUST be an author. To have a successful career writing books today, you really have to be three things:

  • Author

  • Speaker

  • Coach

This is the publishing world’s equivalent of Hollywood’s “triple threat” – where if you can act, dance and sing, you get more movie roles, and can charge a premium for your appearances.

The same concept holds true in the world of being a celebrity author.

Why?  Because if you are available to speak on stages and inspire others – and you have products, coaching programs, and services that people can participate in (based the concepts that you lay out in your book) – then chances are you will get more press, sell more books, and make far more money from your products and services than you ever could from book sales alone.

“Invisible Experts” Let Books Pile Up In Their Garage…

Many (dare we say MOST?) authors have boxes of unsold books sitting in their garage, living room or in a fulfillment house – waiting for orders to come in. This can be frustrating, not to mention costly.

Worse, it can make you feel defeated not knowing why more people don’t want to buy the book that you know in your heart will transform their lives.

Sound familiar?

The truth is, it’s not that no one wants to purchase your book.  It’s that the right people – your adoring fans to-be – simply don’t know that you exist yet!  You’re what we call an invisible expert.

Only VISIBLE Experts Change Lives

So how do you become a visible expert?

The answer is a multi-step, PROVEN process, which is exactly what you’ll learn at this event.

If you’re tired of playing small, and are ready to share your message and gifts with the world on a larger scale, you won’t want to miss this value-packed 2-day seminar.

You’ll walk in with a great book (or book idea), and walk out with clear strategies to:

  • Be recognized as an expert in your field
  • Get your book read by thousands
  • Be seen on TV, featured on radio, and covered in various other media
  • Hit the bestseller lists
  • Make $$$ with your message
  • And more!

Hate The Spotlight? Then You MUST Attend This Event!

People often ask us, “Can’t I be a successful author without getting on stage, TV, radio, etc.? I don’t want to be a star! I just want to write!”

If this sounds like you, then you need this event more than anyone.

Here’s why: to change lives – or even just to sell books – you must be willing to be SEEN.

This isn’t about ego, or loving the spotlight. It’s about something bigger than you: it’s about sharing your message, and creating your dream career.

To do this, you must embrace your role as the messenger (also known as the marketer) of your own book. No one else is going to do it for you.

The days of million-dollar book deals and unplanned runaway bestsellers are over (if they ever really existed).

Today, you have two choices . . .

Option 1:

Spend years laboring over books that no one will ever read (because you let your fear or insecurity get the better of you).

Option 2:

“Feel the fear, and do it anyway.”
Take our proven systems and implement them to create a life and business you love.

Writing Your Book Is Only The Begining!

million-bookThe idea that writing a book and getting it published is the secret to a secure financial future is one of the biggest lies ever told, or believed.  No one is going to get rich on $1 – $2 royalties from book sales.  Yet, every year, millions of bright, up-and-coming authors buy into this myth.

The truth is, writing your book is step 1 on the path to becoming a successful author.

Steps 2 through “success” involve building a business around your book. And that means taking the messages inside each chapter and breaking them down into precise, media-ready content.

This will help the buying public quickly grasp the wisdom you offer and (most importantly) how they can benefit from it.

Don’t waste your time and money trying to figure out how to do this on your own. Trial-and-error is an expensive, time-consuming, and terribly frustrating way to build any business.

That’s why we’ve created a hands-on event to teach you exactly how to do it. We’ll give you the blueprint, and help you avoid the pitfalls most authors make.

This is your chance to learn a proven system from two expert-level coaches who’ve actually done it – both for themselves, and for hundreds of people just like you.

During Our Two Content-Packed Days
Together, You’ll Learn Exactly How To:

  • Create a clear and concise media-ready message for TV, radio, and new media
  • Design a captivating marketing plan that gets you recognized as THE expert in your field
  • Lead powerful, profitable workshops and live events (even if you’ve never spoken in front of a crowd in your life)
  • Create an automated email marketing platform to EXPLODE your book sales
  • Use video to position yourself as an expert – and get your message out to millions
  • Get your book ranked as a BESTSELLER on Amazon!

Meet Your Personal Business Coaches

Ann McIndoo

As CEO and Founder of So, You Want to Write!, Ann will help you to get your book out of your head and a manuscript into your hands.  Designed for professionals, entrepreneurs, business owners, coaches, and CEOs, Ann’s coaching will guide you through a proven process and help you achieve your book-writing goals.

Since 2005, Ann has produced more than 500+ books for clients and specializes in teaching you:

  • How to Prepare yourself to write—what to do BEFORE you pick up your pen!
  • How to Organize your material—turn that pile of notes into a real book!
  • How to Produce content for your book—start writing!
  • How to stay motivated and deal with procrastination and “writer’s block”!
  • Amazing Writing technologies—simple, effective ways to produce content quickly!
  • How to make your book a #1 Amazon Bestseller!

Kristen White

As CEO and Founder of Creative Catapult, Kristen White brings more than a decade of experience as a television journalist and anchor to her television show, Let’s start a Ripple, airing to 20 Million U.S. households in 6 major media markets on ABC, FOX, CW and MyTV.  Kristen is an award winning media expert coach who helps entrepreneurs, authors, speakers, life coaches and businesses become more powerful messengers with content creation and on-camera coaching.

As a media Coach, Kristen White works with clients to:

  • Get booked on TV and Radio
  • Become a recognized expert in your field
  • Create a clear marketing message using your Authentic Voice
  • Crystalize a Media Marketing plan that gets you on TV
  • Learn about shopping carts, e-mail marketing strategies and Ninja product creation
  • Design and launch you own Events and Workshops

This Event Will Sell Out Fast. Secure Your Spot Now!

Register Now For This Exclusive Event And
Get The Guaranteed Lowest Price Possible!

This content is in high demand, and this event will sell out fast!  If you wait, you could miss the opportunity altogether, and you’ll definitely pay a higher price.

Reserve your spot now for just $397!

Yes! Reserve My Spot!

** All tickets are non-cancelable and non-refundable. Hotel registration information will appear on a separate page.
Please direct all questions about the event to support@businessbeyondyourbook.com.

Upgrade to VIP for Just $250 More and Get:

  • Premium "Front of the Room" Seating
  • Ticket to Private VIP Group Lunch (Day 1)
  • Access to Private Q&A Webinar Series (Post-Event)
  • Author Goodie Bag
  • PLUS, BONUS Day 3 – “Online Business Buildout” Workshop Click here for details

Only 2 VIP Spots Remaining!

Bonus Day 3

Online Business Buildout Workshop

Confused and overwhelmed?  Want step-by-step help and guidance creating your own online business?  If so, this hands-on workshop is for you!

Extend your stay for our special bonus day and get direct, personal attention and guidance from our own marketing and technology team to help you build your online business, the right way, right on the spot.

This is your chance to access the same team, information and systems we use ourselves to build successful online marketing programs and online businesses, all for just $250!  Don’t miss this once-in-a-lifetime opportunity to work directly with our team, saving you literally tens-of-thousands of dollars.

Upgrade your ticket to VIP access, and get the Bonus Day 3: Online Business Buildout Workshop!

(VIP Tickets Very Limited – Reserve Early!)

I Want The VIP Upgrade!

** All tickets are non-cancelable and non-refundable. Hotel registration information will appear on a separate page.
Please direct all questions about the event to support@businessbeyondyourbook.com.

You Were Meant For Something Great

We can almost hear it now. That voice inside your head that’s saying, “You can’t really do this,” “You barely have your own life together – who says you can make a difference for other people?” or “This is just a pipe dream. Give it up already.”

Let us tell you something.

That voice has run your life for FAR too long.

It’s time to feel the fear and do it anyway.

No more playing small.

No more giving in to self-doubt, or others’ criticism.

You have a book – and a life-changing message – inside of you, and NOW is your chance to get it out to the world.

Or, You Can Cower To “That
Voice” Inside Your Head . . .

Put it off for another year. Don’t push the envelope. Stay comfortable.

But we guarantee you’ll regret it. Not because we say so.

You’ll regret it because every time you see the next bestselling author rise through the ranks to fame, fortune and influence with a book that’s HALF as good as yours, you’re going to think back to this moment, and wonder:

What if . . .?


Your future is made up of the choices you make today.

You can choose obscurity, or you can choose to take the leap and come to this 2-day event that will ROCK your world, and change your life.

We can’t wait to see you there.

To your success,

Kristen & Ann


P.S. Remember to sign up before January 31 at midnight to get an incredible Early Bird Discount to the event! Click here to register now.

** All tickets are non-cancelable and non-refundable. Hotel registration information will appear on a separate page.
Please direct all questions about the event to support@businessbeyondyourbook.com.

Business Beyond Your Book™ | Live Event

June 26 - 28, 2014 | Orange County, CA

Marriott Hotel - Downtown Irvine
500 Anton Way
Costa Mesa, CA 92626
(714) 957-1100


All tickets are non-cancelable and non-refundable. Hotel registration information will appear on a separate page. Please direct all questions about the event to support@businessbeyondyourbook.com.

Copyright 2013-2014 - Business Beyond Your Book™ | Live Event | With Ann McIndoo & Kristen White - All Rights Reserved