By Kristen White
Most authors want to get their book noticed. You certainly didn’t take the time and effort to put “pen to paper” only to hide it away! We all know it’s one thing to write and publish a book, this is the hard part. But it doesn’t stop there. The next big challenge is to get media and the public to pay attention to it. What can you do to get your book out there?
Tell your friends, family, and colleagues about your accomplishment. You may have someone in your circle of influence that has a connection to a TV personality or magazine editor. Finding the right contact in the media who can steer you on the path to publicity for the book is key. Great resources are those who work at advertising agencies or graphic design houses. They may be doing creative work for media, so mine those resources for names and contact information or even a possible introduction.
Do your homework on the book critics or arts and entertainment editors are in your area and beyond. Those are the folks who could be interested in your book. Follow their columns or broadcasts to see what they review and what type of genres that are interested in covering. This will provide insight into what they like or don’t like and how you should approach them with your book.
Follow and engage potential media on social media. This does not mean tweet them about your book. However, you can ask questions about a recent review or what kind of books they like to read. It will give you a glimpse into how they think and what is important to them. It’s important to start a conversation first and then it can be easier to pitch your book when a current event happens and you would be a great expert for them to interview. This relationship will be helpful when you develop your pitch to them. Here is a link to become an expert in Social Media.
Trade & Business Publications
If your book focuses on a business or industry, contact the trade and business publications with a press release to announce your book. These types of publications could be interested simply because the book falls within the normal subject matter that they cover on a consistent basis. This is the most popular one for authors, Publishers Weekly.
Compile a list of media from all segments including television and print, as well as digital, blogs and vloggers. There are influential media types within every area of media these days who could be the tipping point in getting your book noticed. This a great resource to post your content, https://www.helpareporter.com
You’ve done the hard work of writing a book and now it’s time to let everyone know about it. Take charge and start the rest of the journey by reaching out to media and call upon them to tell your story.
Kristen White, creator of Business Beyond Your Book™: Build a 6+ Figure Business Transforming Lives, guides authors to create highly visible, customized, successful online businesses based on the content in their books. As an award-winning business coach, a bestselling author, media personality, filmmaker and host of Mandala, available on Amazon Prime, Kristen White has guided many entrepreneurial authors on this path to living the Laptop Lifestyle. Download a copy of her Free Gift, 22 Proven Paths to Make 6+ Figures in 2018 as a Highly Visible Author and Thought Leader. Unlock the insider secrets of other successful millionaire entrepreneurial authors and design your business plan for this year today!