By Kristen White

If you are considering engaging the media about your new book, you have to have considered how you can create buzz or get notice. You’ve seen other authors featured on local and national television. Producers and editors receive a ton of story ideas and you want yours to stand out. What you need is a hook.

What’s that?

A hook is an attention-grabbing comment or perspective from your content that draws attention to your book which relates to what is currently happening in local or world events. The media is always seeking fresh angles and expert voices on current events who can easily relate to its audience.

Creating a hook is simple if you keep the following tips in mind:

Make it relevant and timely

A hook is all about what is current and happening in the world around you. If your latest book is about the educational system, maybe there is a current story about the local school board or university that relates to your book. Use that as a hook to engage media for an interview. Your book makes you an expert on the subject. Media is always looking for an expert when breaking news happens and you could be the one they turn to if you can show them how you are timely and relevant. Here is a link to see what is trending in the news right now.

Make it local

Media covers world events, but you are probably trying to catch the eye of the local newspaper and news station. Even if your topic is global, find a local hook that makes it hit closer to home. For example, if you want to write an article on the latest fashion trends from the Paris runway, find the local boutiques that are selling those fashions and pitch your knowledge of fashion and how to find it locally.

Give them a reason to read or watch

A good hook will cover the five “W”s of journalism – Who, What, When, Where, and Why. The “Why” is the strongest part of your hook. Give the producer or editor a reason why they should cover your story. What makes your angle of the story compelling enough to send two minutes on camera or quote you in a column?
A hook is an opening conversation you have with the media that gets them interested. Getting the hook right will take practice. Read and watch media that interest you and see if you can find the hook in those pieces. Also, pay close attention to current events and breaking news. If a topic comes up that you have a comment or unique perspective, jump on the phone or social media and pitch your expertise to the media. Once you start to recognize it, you can easily start understanding how to craft your own exciting hook.

Kristen White, creator of Business Beyond Your Book™: Build a 6+ Figure Business Transforming Lives, guides authors to create highly visible, customized, successful online businesses based on the content in their books. As an award-winning business coach, a bestselling author, media personality, filmmaker and host of Mandala available on Amazon Prime Kristen White has guided many on this path to living the Laptop Lifestyle as an author. Download a copy of her Free Gift, 22 Proven Paths to Make 6+ Figures in 2018 as a Highly Visible Author and Thought Leader. Unlock the insider secrets of other successful millionaire entrepreneurial authors and design your business plan for this year today!